Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. A mission statement also creates a sense of identity for employees. A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. Ī mission is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad. Historically it is associated with Christian religious groups indeed, for many years, a missionary was assumed to be a person on a specifically religious mission. It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state-the "vision". JSTOR ( April 2017) ( Learn how and when to remove this template message)Ī mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.Unsourced material may be challenged and removed.įind sources: "Mission statement" – news Please help improve this article by adding citations to reliable sources.
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